Doesn?t matter if you are a real estate agent, an interior designer, or providing any other kind of home improvement or construction services like loft conversion or floorings, you must consider launching a website and making the most of internet marketing, especially when an increasing number of your targeted customers are turning towards internet to find the right guy for buying, selling, or renovating their properties.
It?s a good thing that more and more real estate agents or home improvement experts are realizing the importance of having some online presence, and launching a website for their businesses.
Up till now, optimizing your websites for the search engines was the one and only option for people looking to promote their businesses online. However, social media is also becoming a force to reckon with. If you are looking to promote your real estate business at tight budgets, you must take advantage of the inexpensive yet highly effective social media platforms. Here?s how you can use the power of social media to find leads and new customers for your real estate business, be it a real estate agency, construction, remodeling services, maintenance, or loft conversions.
Be Social in the Truest Sense
It?s not enough to create a profile at twitter or Facebook and post some special offers or brag about your real estate services every now and then. You can never realize the true potential of social media without getting social in the truest sense of the word, and mixing up with your target customers. For some unknown reasons, businesses are often reluctant while interacting with their customers. If you are looking to succeed at any of these social networks, you must act as an individual instead of a business entity. That?s the only way to make relations and build trust that will help you attract new customers. Ideally, you should be a part of real estate forums or message boards as well, whenever someone comes up with a question that relates to your services, you should try your best to guide them in the best possible way. Giving out free yet honest advice will help you catch attention and win trust of your target customers.
Videos:
Video tutorials for people looking to do some minor repairing or remodeling in their homes can work wonders. Not only it will get you some back links from relevant blogs, but it will also result in a lot of credibility and trust for your business. Remember, videos are often ranked on top for relevant keywords, and the competition is much lower as far as videos are concerned, and you can take advantage by producing some quality videos on relevant topics every once in a while.
Integrate Social Media on your Website:
Almost all social networks offer some buttons that you can use on your real estate website, for example FB like, Google Plus one, and Twitter ?Tweet? buttons. Remember, there?s no point of using these buttons at a static website, because nobody is going to tweet or like your homepage with your business history or the services description. If you are looking for real likes and tweets, you need to add a blog and write informative posts on topics like real estate buying and selling, home staging, interior design, home improvement, and the likes.
Track The Results:
There?s a plethora of social networks and social media websites on the Internet, and the dynamics will differ from one platform to another. Trying to be active on all of these platforms is next to impossible, so you need to focus on just a couple of forums or social networks. You can try different options while keeping tabs on the results. Once you see some forum or a social network with good enough results, you need to invest your time and resources on that community.
Misheal Rome is a contributing writer for Abbey Lofts Conversions, which is a loft conversion company based in London.
Article source: http://www.trafficplusseo.com/making-the-most-of-social-media-to-promote-your-real-estate-portal.html
Source: http://askmikehenry.com/making-the-most-of-social-media-to-promote-your-real-estate-portal
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