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Facebook: Want to message CEO Mark Zuckerberg? That will be $100

Mark Zuckerberg, founder and chief executive officer of Facebook Inc., second left, leaves the Sheraton hotel in New York on Monday, May 7, 2012.

Want to tell Facebook Chief Executive Mark Zuckerberg how you really feel? Get ready to shell out $100. (Scott Eells / Bloomberg )

January 11, 2013, 10:29 a.m.

Want to tell Facebook Chief Executive Mark Zuckerberg how you really feel?

Get ready to shell out $100.

Facebook is testing a new feature that would let average Joes and Janes pay cash to get their messages into the inboxes of Facebook users they don?t know. (Pay nothing and your message ends up in the dreaded ?other folder.?)

For most ordinary folks, Facebook charges $1 to send messages to people who are not in the sender?s social network. You are limited to sending only one of these kinds of messages a week.?

Facebook announced it was testing this pay-to-message feature in December. Mashable was the first to discover that sending messages to Zuckerberg carry a hefty price tag. Facebook says it's testing some "extreme price points" to "filter spam" to popular people, celebrities and apparently the CEOs of giant social networks who have a ton of subscribers but a much more exclusive social circle. Still, $100 might not be too rich for that die-hard Justin Bieber fan.

"Where do I sign up?" joked Wedbush Securities analyst Michael Pachter.

Facebook, which is under pressure from Wall Street to grow its business, is testing a lot of new ways to make money from its 1 billion plus users. As for charging $100 to message someone on Facebook, New York Times' Quentin Hardy quipped: ?Wonder how much they'll charge you not to get it??

My two cents? Not getting messages from random strangers on Facebook: priceless.?

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Comments are filtered for language and registration is required. The Times makes no guarantee of comments' factual accuracy. Readers may report inappropriate comments by clicking the Report Abuse link next to a comment. Here are the full legal terms you agree to by using this comment form. '; shareDiv.innerHTML = templateHTML; /* append the new div to the end of the document, which is hidden already with CSS */ document.body.appendChild(shareDiv); /* Store the div in both a regular JavaScript variable and as a jQuery object so we can reference them faster later */ var shareTip = document.getElementById('shareTip'), $shareTip = $('#shareTip'); /* This extends our settings object with any user-defined settings passed to the function and returns the jQuery object shareTip was called on */ return this.each(function() { if (options) { $.extend(settings, options); } /* This is a hack to make sure the shareTip always fades back to 100% opacity */ var checkOpacity = function (){ if ( $shareTip.css('opacity') !== 1 ){ $shareTip.css({'opacity': 1}); } }; /* Function that replaces the HTML in the shareTip with the template we defined at the top */ /* It will wipe/reset the links on the social media buttons each time the function is called */ var removeLinks = function (){ shareTip.innerHTML = templateHTML; }; /* This is the function that makes the links for the Tweet / Share functionality */ var makeURLS = function (link, message){ /* Here we construct the Tweet URL using an array, with values passed to the function */ var tweetConstruct = [ 'http://twitter.com/share?url=', link, '&text=', message, '&via=', settings.twitter_account ], /* Then join the array into one chunk of HTML */ tweetURL = tweetConstruct.join(''), /* Same story for Facebook */ fbConstruct = [ 'http://www.facebook.com/sharer.php?u=', link, '&src=sp' ], fbURL = fbConstruct.join(''), newHTML = [ '' ], shareHTML = newHTML.join(''); /* Load in our new HTML */ shareTip.innerHTML = shareHTML; }; /* Since the shareTip will automatically fade out when the user mouses out of an element */ /* we have to specifically tell the shareTip we want it to stay put when the user mouses over it */ /* This effectively gives the user a 500 ms (or whatever) window to mouse */ /* from the element to the shareTip to prevent it from popping out */ $shareTip.hover(function(){ $shareTip.stop(true, true); $shareTip.show(); checkOpacity(); }, function(){ $(this).fadeOut(settings.speed); }); /* This function handles the hover action */ $(this).hover(function(){ /* remove the old links, so someone doesn't accidentally click on them */ removeLinks(); /* If there's already an animation running on the shareTip, stop it */ $shareTip.stop(true, true); var eso = $(this), message, /* Store the width and height of the shareTip and the offset of the element for our calculations */ height = eso.height(), width = eso.width(), offset = eso.offset(), link; link = eso.children('a').attr('href'); message = escape( eso.find('img').attr('alt') ) || eso.attr(settings.message_attr); if (link.search('http://') === -1){ link = 'http://www.latimes.com' + link; } link = encodeURIComponent(link); /* If it's at the top of the page, the shareTip will pop under the element */ if (offset.top

Source: http://www.latimes.com/business/technology/la-fi-tn-facebook-want-to-message-ceo-mark-zuckerberg-that-will-be-100-20130111,0,3603385.story?track=rss

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