
It's funny. I was only the other day standing on the rooftop of a London startup's office as we cracked jokes over beers about the ridiculous amount of money SEO and marketing agencies used to charge clients. "Yeah, I used to fly into Dell's Dublin office one a week to tell them about SEO. We used to charge thousands!" guffawed my interlocutor. Well, the boot is on the other foot now, and the evidence is growing. A simple search of Techmeme reminds us that confused marketers are
searching for tools mot agencies and Teradata
bought marketing automation software company aprimo for $525 million. Now, Act-On Software, a marketing automation company,
raised a $10 million in Series C funding, roughly half a year after securing $4 million. Today it's announced it has secured $16 million in new venture financing. Norwest Venture Partners (NVP) led the round, with existing investors Trinity Ventures, US Venture Partners and Voyager Capital also participating. Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single, cloud-based system. Much less reliance on agencies, therefore. The company?s marketing automation platform integrates with a number of applications, including Salesforce.com and Webex.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/cLEuFPpp_Gk/
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